Archive - YELLO by Hunter Schwarz

The patriotic branding of Canada’s Liberal campaign is aggressively Canadian

Plus: Trump’s trying to make “liberation day” happen

Apr 1 •

March 2025

How Trump uses finger pointing like a secret language to visually communicate

Plus: Want to design the infrastructure of the future? Here’s three steps for the U.S. to get there.

Mar 27 •

Trump doesn’t like this portrait of himself. There’s science behind why.

Plus: A sign of the old Twitter bird logo just sold at auction

Mar 25 •

DOGE’s latest victim is a think tank whose headquarters was designed to symbolize peace

Plus: Elon Musk is giving a free, live masterclass in how to crash your brand

Mar 20 •

Why Democrats are in desperate need of a rebrand

Plus: Amid Trump’s trade war, Canadian stores are labeling their goods with maple leafs and a “T” for tariff

Mar 19 •

Is it just me or do the new Postal Service stamps look Republican?

Plus: This black star is a new symbol Europeans are using to make it easier to boycott American goods

Mar 14 •

America could use some COVID memorial

Plus: The pandemic art that moved me most

Mar 12 •

Trump’s trade war could make national “made in” labels more popular than ever

Plus: When Congress has a message for the president, they’re spelling it out now

Mar 6 •

The logo for this agency gutted by DOGE is like a warning sign

Plus: Suits and the formalities of fashion as a form of power

Mar 4 •

February 2025

How DOGE uses data visualization to create false transparency

Plus: This was the week generative A.I. truly crossed over into politics

Feb 27 •

How the most famous font in politics was redesigned for the Obama Foundation

Plus: The next generation of protest signs are popping up at Tesla protests

Feb 25 •

Want to know the current state of campaign politics? These announcement videos sum it up.

Plus: The right has an advantage on social media and here’s how wide the gap is

Feb 21 •

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