What Disney's move to rename 20th Century Fox can tell us about the Fox brand

If there’s a media company that understands brand, it’s Disney, and they just renamed 20th Century Fox as 20th Century Studios.

Formed in 1935 from the merger of Fox Film Corporation and Twentieth Century Pictures, the studio formerly known as 20th Century Fox is now under Disney control, and employees received email addresses for the renamed studio Frid…