Political designer here. Just seeing this, but I agree with consistency being the key. The mail often gets glanced at only long enough to determine it can be tossed, and a strong logo and memorable color scheme is a must. (Good, bad or ugly, it should be consistent.) When you repeatedly toss the same campaign's mail, you'll start to notice the name, and maybe read a line or two. And if you don't know all the local candidates on election day, you'll remember this one.
It's tough to brand a person in a very short time. Even the younger candidates lean traditional with design styles and they're not fluent in design trends, so it's a tough balance.
Political designer here. Just seeing this, but I agree with consistency being the key. The mail often gets glanced at only long enough to determine it can be tossed, and a strong logo and memorable color scheme is a must. (Good, bad or ugly, it should be consistent.) When you repeatedly toss the same campaign's mail, you'll start to notice the name, and maybe read a line or two. And if you don't know all the local candidates on election day, you'll remember this one.
It's tough to brand a person in a very short time. Even the younger candidates lean traditional with design styles and they're not fluent in design trends, so it's a tough balance.