13 lessons on political image making from Obama's "A Promised Land"

What Obama wrote about branding and public image in his memoir

In A Promised Land, former President Barack Obama is surprisingly forthcoming about the power that public image and branding play in politics and world affairs.

Obama wrote that his 2008 presidential campaign staff, for example, worried that TV images of him in front of adoring crowds would backfire in New Hampshire (“Obama the icon,” advisor David Axelr…